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Privacy Policy

Effective Date: September 30, 2026
Last Updated: September 30, 2026

Pursuing Optimal Health LLC (“Pursuing Optimal Health,” “POH,” “we,” “us,” or “our”) respects your privacy.

This Privacy Policy describes how we may collect, use, disclose, retain, and protect information when you visit our website, subscribe to communications, complete an assessment, download resources, contact us, or otherwise interact with Pursuing Optimal Health.

Business: Pursuing Optimal Health LLC
Location: Oceanside, California, United States
Privacy Contact: [email protected]

1. Information We May Collect

Depending on how you interact with POH, we may collect the following categories of information.

Information You Provide Directly

This may include:

• Name;
• Email address;
• Telephone number, if provided;
• Contact information;
• Newsletter subscription information;
• Information submitted through contact forms;
• Responses to assessments, quizzes, surveys, or questionnaires;
• Health and wellness goals or interests you voluntarily provide;
• Age range or demographic information you voluntarily provide;
• Communications you send to us;
• Course, program, or product registration information; and
• Other information you voluntarily submit.

Assessment and Wellness Information

If you complete a POH health or wellness assessment, you may voluntarily provide information concerning health goals, lifestyle behaviors, fitness, nutrition, sleep, body composition, health measurements, or similar wellness information.

This information may be used to calculate assessment results, personalize educational recommendations, segment communications, or improve POH resources.

POH assessments are educational tools and are not intended to provide medical diagnosis or treatment.

Please do not submit information you do not want us to process for these purposes.

Information Collected Automatically

When you visit the website, we and service providers acting on our behalf may automatically collect information such as:

• IP address;
• Browser type;
• Device type;
• Operating system;
• Pages visited;
• Referring website;
• Date and time of visits;
• Approximate geographic information derived from an IP address;
• Website interactions;
• Links clicked;
• Cookie or similar technology identifiers; and
• Analytics and performance information.

2. Cookies and Similar Technologies

POH may use cookies, pixels, tags, local storage, analytics tools, and similar technologies to operate the website, remember preferences, understand website usage, measure performance, improve content, and, where applicable, support marketing.

Some technologies may be provided by third parties.

Where required by applicable law, we will provide appropriate choices regarding nonessential cookies or similar technologies.

You can also adjust certain cookie settings through your browser. Disabling cookies may affect some website functionality.

3. How We Use Information

We may use information to:

• Operate and maintain POH;
• Provide requested resources or services;
• Process assessments and provide results;
• Personalize educational content;
• Send newsletters and other communications you request;
• Respond to questions;
• Provide information about POH products, services, resources, or programs;
• Understand how visitors use the website;
• Improve articles, assessments, tools, and services;
• Measure marketing effectiveness;
• Maintain website security;
• Prevent fraud or misuse;
• Comply with legal obligations; and
• Protect the rights, safety, and property of POH, our users, and others.

4. Email Communications

If you subscribe to POH emails, we may send educational content, newsletters, product recommendations, affiliate offers, announcements, or information about POH products and services.

You may unsubscribe from marketing emails at any time by using the unsubscribe link included in the email.

We may still send non-promotional communications when necessary to complete a transaction, respond to your request, or administer a service you requested.

5. Service Providers

We may use third-party service providers to operate POH.

Depending on the services in use, these may include website hosting providers, email and customer relationship management platforms, assessment platforms, analytics providers, payment processors, security providers, and other technology vendors.

For example, POH may use platforms such as ScoreApp for assessments and GoHighLevel for customer relationship management, email communications, marketing automation, and related functions.

These providers may process information on our behalf in connection with the services they provide.

Their handling of information may also be governed by their own privacy policies and contractual obligations.

6. Affiliate Links and Third-Party Websites

POH contains links to third-party websites, including affiliate links.

If you click a third-party link, that company may collect information about your visit or purchase according to its own privacy practices.

POH does not control the privacy practices of independent third-party websites.

We encourage you to review third-party privacy policies before providing personal information.

7. Analytics, Advertising, and Tracking Technologies

We may use analytics and marketing technologies to understand how people interact with POH, evaluate website traffic, improve content, and measure campaigns.

These providers may use cookies, pixels, or similar technologies and may collect information about your interactions with POH.

Depending on the technologies deployed, third parties may also collect information about your online activities over time and across different websites or online services.

8. Do Not Track and Privacy Preference Signals

Some browsers provide “Do Not Track” signals.

Because there is not a universally accepted standard governing all traditional Do Not Track signals, our website may not respond to such signals in a uniform manner.

Where applicable law requires recognition of legally valid browser-based opt-out preference signals, including Global Privacy Control, we intend to process those signals as required by applicable law and based on the technologies deployed on our website.

9. Sale or Sharing of Personal Information

POH does not intend to sell personal information for money.

Certain uses of advertising, analytics, cookies, pixels, or similar technologies may potentially be considered “sharing” or “selling” personal information under certain privacy laws even when no money changes hands.

If POH engages in activities that trigger legal opt-out rights, we will provide disclosures and mechanisms required by applicable law.

10. California Privacy Rights

California residents may have rights concerning their personal information under California law, depending on the law applicable to POH and the nature of the information involved.

Those rights may include the ability to request information concerning personal information collected, request correction or deletion, opt out of certain uses or disclosures, and exercise other rights provided by applicable law.

The California Consumer Privacy Act, as amended (“CCPA”), applies to businesses meeting applicable statutory requirements.

Nothing in this Privacy Policy is intended as a representation that POH is currently subject to every provision of the CCPA.

Where applicable law grants you a privacy right, POH will not unlawfully discriminate against you for exercising that right.

To submit a privacy request, contact:

[email protected]

We may need to verify your identity before processing certain requests.

11. Health and Wellness Information

Some information voluntarily submitted through a health assessment or other POH feature may concern your health or wellness.

Please submit only information you are comfortable providing.

POH does not intend to use health-related information submitted through educational assessments to make decisions concerning employment, insurance, credit, housing, or similar eligibility determinations.

POH also does not intend to sell such health-related assessment information for money.

12. Data Retention

We retain personal information for as long as reasonably necessary for the purposes for which it was collected, including providing services, maintaining appropriate business records, complying with legal obligations, resolving disputes, enforcing agreements, and protecting legitimate business interests.

Retention periods may vary depending on the type of information and why it was collected.

13. Data Security

We use reasonable administrative, technical, and organizational measures designed to protect personal information.

However, no website, database, internet transmission, or electronic storage system can be guaranteed to be completely secure.

14. Children's Privacy

POH is intended primarily for adults.

We do not knowingly solicit or collect personal information from children under 13.

If we learn that we have collected personal information from a child under 13 without appropriate authorization, we will take reasonable steps to delete it.

Parents or guardians who believe a child has provided personal information to POH may contact:

[email protected]

15. Your Choices

Depending on your interaction with POH and applicable law, you may be able to:

• Unsubscribe from marketing emails;
• Adjust browser cookie settings;
• Decline optional assessment questions;
• Request access to certain personal information;
• Request correction of certain information;
• Request deletion of certain information; or
• Exercise other privacy rights available under applicable law.

Privacy requests may be sent to:

[email protected]

16. Third-Party Payment Processing

If POH sells products, courses, memberships, or services, payments may be processed by third-party payment processors.

POH may not directly receive or store your complete payment-card information when transactions are processed by these providers.

Information submitted directly to a payment provider is also subject to that provider's privacy and security practices.

17. Business Transfers

If POH or substantially all of its assets are sold, merged, reorganized, financed, acquired, or transferred, information may be transferred as part of that transaction, subject to applicable law.

18. Required Disclosures

We may disclose information if reasonably necessary to comply with applicable law, regulation, legal process, or governmental request, or to protect the rights, property, security, or safety of POH, our users, or others.

19. Changes to This Privacy Policy

We may update this Privacy Policy from time to time.

When changes are made, we will update the “Last Updated” date above.

Material changes may be communicated through additional means when appropriate or required by law.

We encourage you to review this Privacy Policy periodically.

20. Contact Us

Questions, concerns, requests to review or correct information, or other privacy requests may be directed to:

Pursuing Optimal Health LLC
Oceanside, California, United States
Email: [email protected]